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The functional program of the Hooshmand eyewear shop was organized in three sections, following the longitudinal form of the space. The three sections include: new collection (section A), optical glasses (section B), and sunglasses (section C).

The main design concept was to define transparency through multilayer surfaces. In each section, layers represented a specific function. Moreover, each layer conveyed specific texture information and the superimposition of these layers helped a better representation of the glasses.

Considering the limited available space, maximizing the display area was of great importance. Therefore, glasses were showcased in multilayer panels which move in rails to optimize the display space. It was decided to keep the material palette simple to put more emphasize on the glasses. Combination of stainless steel, wood, glass and Plexiglas provided simple and suitable visionary effects for this project. 
Architects Hooman Balazadeh - Kamran Heirati
Location Tehran, Tehran Province, Iran
Date 2007
Area 75 m2
Collaborator And team Contractor :Zamani Brothers Electrical Contractor :Mohammad Bagher Fard
PhotoGraphs Or Rendering Parham Taghioff