HoobaDesign
  • HOME
  • PROJECTS
  • INTERIOR DESIGN
  • INFORMATION
  • CONTACT US
  • Project Images
  • Project Description
  • Project Information
  • Project Video
 
The aim of this project was to design an extension to the existing Persian Standard Factory. One of the main design criteria was to create spatial consistency between the site, the existing building, as well as the new addition. Having that in mind, the design process was initiated by creating a diagrammatic volume defining both interior and exterior spaces.
Another important consideration was to represent the identity of the Persian Standard Factory through the design. Depicted from the company’s logo, blue color was used in the design of the façade, taking into account the direction of the movement in the adjacent roadways. The combination of white and blue colors on the façade was created using light concrete blocks coated with a turquoise glaze.  
Representing the functional essence of the factory (bathtub and Jacuzzi production), water channels were implemented on the façade in accordance with the building morphology, to create a dynamic flow of water around the building.
The rooftop of the building is a platform for conferences, commercial gatherings, and exhibitions. Visitors could access the exhibition area through the exterior ramp without entering the main building. The ramp itself is also part of the exhibition, showcasing the company’s products, as well as a platform for the visitors to see the interior workshops through the transparencies in the facade. This path eventually guides the visitors to the gallery section which showcases the main products of the factory.
An operable fabric roof was implemented over the seating area. The part of the roof with the most sunlight exposure was used as a platform for implementation of solar panels, providing enough electricity to lit the entire site, to operate the water works on the facade, and to heat up the underground snow melting thermal pipes.
The relationship between the volumetric design of the project and the internal function is based on creating a dynamic circulation-presentation space. Therefore, a continuous void was created, defining the circulation ramps inside the building. These ramps provide a path for the guests to visit the factory through the glass openings without directly entering the workshop area. Eventually, this path connects to the gallery spaces showcasing the final products of the factory. The implemented skylights provide indirect natural lighting along this path.
The functional program of the site was based on concentrating the production and control areas in one section and to provide direct access from the administrative section and the galleries to the production zones. The administrative section is also connected to the representation space through ramps and stairs.
The exterior circulation idea in this project was to create a loop truck route for easy pick up and drop off access. To achieve this goal, an opening was created on the edge as an exit gate for trucks. 
Architects Hooman Balazadeh
Location Kara j- Iran
Date 2013
Area 9000 SQM
Collaborator And team Mina Nazmjo - Elham Seifi azad - Hamid Abdilu - Behnaz Karimi
Rendering:Mona Razavi Animation:Aslan Taheri Cliate reaserch:Motahareh Khazai Parametric programing:Behnood Eghbali Presentation:Noushin Atrvash-Amin soltanpoor-Gafoor Samadpoor